Brian Moore, pictured smiling.

Hi there_

One of my many nicknames—this one is inspired by The Office (US).

I live and work in San Diego, California in technology and software, usually with customer data and analytics solutions. I studied economics at San Diego State University (Go Aztecs!) before starting in digital marketing technology.

This is my personal website, which serves as a tangible venue where I can safely explore and document how I spend my free time—recently uncovered as my most scarce resource. Here, I share my reflections or projects on topics that interest me like personal data privacy, home automation, the business of sports, and economics.

In my spare time, I tinker with my smart home, volunteer, and maximize my time outdoors, inclu. golfing, cycling, and sailing. For more info, see my about page.

If you’d like to connect, you can find me on LinkedIn, as I’ve cut back on my social media presence recently. Or you can buy me a coffee.

Reality Dating TV–The Modern Sports Franchises

Star power, high drama, spray tan: the meteoric rise of the reality TV career launch pad.

October 29, 2025 · 10 min · 1926 words · Brian

The Hidden Walls in our Digital Lives

Untangling Tech Giants: Lost Competition Hidden Among Us 👻

July 27, 2025 · 10 min · 1940 words · Brian

🏀 Pickup Basketball Economics

Lessons in Market Efficiency from the Rec Center Hardwood

April 29, 2025 · 9 min · 1721 words · Brian

Spring/Summer Recap

Time flies by when you’re automating your smart home!

January 18, 2025 · 7 min · 1482 words · Brian

🪚 Farmhouse Coffee and End Tables

Updating and reflecting on an early woodworking project.

June 15, 2024 · 4 min · 817 words · Brian

🥾 Catalina Trip Report

A 3-night stay covering 26 miles backpacking Catalina Island.

September 29, 2023 · 8 min · 1612 words · Brian

📙 Book Review: Astroball by Ben Reiter

Diving into one of the hottest conspiracies in modern sports history.

July 29, 2023 · 8 min · 1631 words · Brian