Hi, I’m Brian Moore—a lifelong learner, data nut, and someone who believes that good data, used responsibly and transparently, can power meaningful relationships between organizations and the people they serve.

A Framework for Time

A friend once explained life to me in three phases:

  1. When you’re young, you have health and time, but no money.
  2. When you’re older, you have health and money, but no time. ← I’m here.
  3. Finally, you retire and get your time back—with money, but limited health.

I’ve been reflecting on this trinity problem more and more since the pandemic reshaped the way I work and live. This site is my vehicle for making sense of it—experimenting with how I spend my time, how I grow, and how I balance well-being, time, and purpose.

Profesh 💼

For the past decade, I’ve helped companies—from startups to global enterprises—unlock the potential of their first-party customer data. My work spans customer data platforms (CDPs), cloud architecture, and real-time analytics across a variety of industries.

Currently, I work at Salesforce as a Solutions Engineer, helping enterprise clients navigate digital transformation and unlock value from Artificial Intelligence. Previously, I worked with strategic ISV partners at Amazon Web Services and with data-first companies at Tealium and Upsolver.

Whether it’s modeling lifetime value, designing a scalable ETL pipeline, or fine-tuning unstructured data retrievers, I thrive at the intersection of business needs and technical execution.

But that’s just one dimension of me.

Extracurrix 🪀

Outside of work, I commit time to learning, community service, and adventure. I regularly volunteer with organizations focused on education, environmental stewardship, and digital equity. I experiment with tools like Obsidian and low-code platforms to reimagine how knowledge work can be more intentional.

And when I’m not at a computer, you’ll often find me playing golf, cycling, sailing, or working on a woodworking project. I find balance in curiosity and in creating things—whether digital or tangible.